CONCEPT.

Keywords such as beauty, inclusion and appropriateness are pillars in the construction of symbology, just as they were in the development of the brand. In addition, the symbol should be represented through delicate elements, extolling the feminine with light strokes and manifesting elegance without referring to the former.

SYMBOLOGY.

Understanding beauty as an inclusive aspect, we developed the symbol based on that context. With the letter "n" forming a circle where all are equal regardless of position.

FUNCTIONALITY.

The thickness of the trace helps to reduce as well as to apply to various surfaces. Its symmetry also makes it possible to create patterns that can be used in many ways, as in the following example.

CREDITS.

Graphic Design: Diego Bolgioni | Agency: nortfy® | Client: Naïf

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